ABOUT Not Necessarily Blonde


Based out of NYC & Orlando, Not Necessarily Blonde is our little scrapbook full of memories comprised of personal style, travel, outtakes and thoughts shared by us!  We created Not Necessarily Blonde as an outlet to explore and discover life together. We are two sisters with very different personalities, but share an equal love for fashion and traveling. After launching our boutique, Never Naked Boutique, in November 2014, we realize what we genuinely love. Photography, styling, content creation, storytelling, social media and curating beautiful images… that’s who we are.  All these main components, lends itself to transitioning to blogging together as Not Necessarily Blonde.

Our goal is to inspire each of you to reach for things that might seem intangible. We hope you’ll stretch yourself to rediscover the child who believes they can achieve anything again. We want our creative scrapbook to be a place where you can find inspiration and information in one place.  Our goal is to share our lives open and honestly. See all the imperfections, candid moments and laughter we share. Giving our friends an insight into our sometimes hectic and imperfect lives, we hope to show that an image can capture a million words, but there is so much more behind a pretty picture and everything is Not Necessarily Blonde.  This journey is our storyboard of life together as sisters, as best friends and as one another’s biggest fans!

JOCELYN (Orlando)

Hello there! Thanks for stopping by our little creative space we call NNB. I am sure we will get to know each other more but here is a little bit about me. I’ve been married to my best friend, Brian for eight years and we have two furry babies, Chloey and Narco (short for Narcoleptic). After working in the corporate world for over 10 years, I wasn’t really learning anything new or being challenged much anymore and felt I I had lost my motivation. I have always been a really creative person. So after years of monotonous, 8 to 5 work I finally realized I was simply going through the motion with no passion or drive. So about a year later… here I am, trying to keep up with this amazingly creative world we live in today learning new things CONSTANTLY.

Favorite Food: Lasagna, salmon, and wine!

Blogging Tips: I started a blog, Motley Hues back in 2012, and ran it for about a year.  It was challenging because my husband was taking all my photos, editing them and at the same time started traveling a lot for work. I was working full-time and I couldn’t post on a regular basis. So since then, I’ve made it my mission to learn photography and do all the editing by myself… and to my surprise, I absolutely love it. I am learning new practices and feel like I see the world from a different perspective now. I have two tips for you, first, be consistent and learn as much about blogging as you can, because it’s really up to you to meet your deadlines. Now my second and biggest tip would be… Just start, and don’t give up!

Favorite Travel Destination: Switzerland, it holds a special place in my and my families’ hearts and it’s the most beautiful countryside i’ve ever seen. If you haven’t been, GO, I promise it won’t disappoint!


Hi, if this is your first time to Not Necessarily Blonde, welcome! I live in New York City and am a University of Central Florida graduate with my degree in Marketing (Go Knights). I work full-time in healthcare sales, staffing and recruitment. Partnering with some of the largest fortune 1000 companies in the country.

Pets: I have a small black and white toy poodle named Lyrics (like a song’s lyrics) and she’s my best fur friend.

Favorite Food: I love wine, thin crust pizza, and coffee from Starbucks (well, who sounds like a piggy?)

Best practices for blogging: Just start!  I was told once, from a prior boss, that I suffer from paralysis of analysis. I made a choice that I didn’t want to be that way anymore. Sometimes just jumping in IS a good thing. I was also told by the same boss, “what are you doing today to get you where you want to be tomorrow?” I try to set each day up with my TODO lists and mark them off as I go, starting with what I do NOT want to do, first.


If you would have asked us 6 months ago our answers would have been very different! As it stands today (November of 2017), here is how we divide…

Chelsey: I help run our social media platforms (Instagram, Facebook, Pinterest, etc. with the exception of Snapchat (@NNBSisters), Jocelyn snaps more than I do). Hoenstly, Jocelyn is the backbone of what we’re doing. I step in a lot, but she’s the core of NNB lately. I’m very good a organization and business strategies, but she’s the creative ‘mind’ behind our brand! When we’re together, Jocelyn shoots me!

Jocelyn: When we’re shooting Chelsey, I am the photographer.  I also do all of our photo editing for both the blog. I do all the back end maintenance of the blog as well as a lot of the collaborations with brands, as well.

Everything else, we do together!